Curious Eye Pottery is a whimsical pottery brand led by the talented Brooke Williams, known for creating playful and unique clay items that bring joy to everyday life, such as gnomes, mushrooms, mugs, earrings, and more. The challenge was to craft a brand as charming and quirky as the products themselves, while still ensuring that Brooke’s artistry takes center stage.

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I developed a complete branding suite that perfectly reflects the fun and imaginative nature of Curious Eye Pottery. The logo and brand elements feature hand-drawn, character-like pottery pieces that add personality and a sense of whimsy to the design. Paired with a rich and vibrant color palette, the branding evokes a playful and artistic spirit, while still feeling polished, professional, and cohesive. Because who said a professional brand has to be boring?